Kat McGettigan, Founder

Kat set up Fine Lines in 2021 to help agencies accelerate and improve their track-record on new business and growth. Dubbed ‘the agency-growth-agency’, Fine Lines helps agencies grow faster and further by focussing in on their proposition in market; how to pitch successfully and how to identify and convert more clients. Since its launch, Fine Lines has worked with a wide range of agencies including Aduro, Kindred, Manifest, lynn and Lexington.

Prior to Fine Lines, Kat spent 18 years working for some of the most award-winning agencies in London, Hong Kong, New York and Manchester. This includes Weber Shandwick working predominately on London 2012 sponsorship and joining M&C Saatchi PR in 2013 as the first UK Head of Consumer. In 2018, Kat joined Grayling as UK Head of Consumer, leading major pitch wins from Visa to the Stars Group and leading the Huawei global PR & social account from Hong Kong. Kat’s final role at Grayling was as Global Head of Growth, working with teams across the globe to ensure best-in-class new business and growth strategies.