About the team
Fine Lines is founded and led by Kat McGettigan.
Kat set up Fine Lines in 2021 to help agencies accelerate and improve their track-record on new business and growth. As a management consultancy for comms businesses, Fine Lines helps agencies grow faster and further by focussing in on their proposition in market; how to pitch successfully and how to identify and convert more clients. Since its launch, Fine Lines has worked with a wide range of agencies including Aduro, Goldbug, Pangolin, Manifest and Kindred.
Most recently, Kat has launched The Lonely Female Founders Club, a community aimed at addressing the often-lonely experience of being a female-founded business. The club aims to support, guide and inspire its members and help the female entrepreneurial journey be less lonely.
Prior to Fine Lines, Kat spent 18 years working in senior roles for some of the most award-winning agencies in London, Hong Kong, New York and Manchester. This includes Weber Shandwick, M&C Saatchi PR and Grayling. in 2013 as the first UK Head of Consumer.
In addition, Kat is a trustee of a youth tennis charity called Young Champs. Its aim is to get kids from all backgrounds to pick up a racket and make tennis accessible to all. Kat is also a mentor for the Creative Mentor Network’s Break The Wall initiative, working to break the class ceiling in the UK creative industries.
In 2025, Kat was named in Women in PR’s 40 over 40 list and named one of the 25 EMEA Innovators of the Year.
Kat works with a stellar team of senior experts who each bring twenty years' experience within the marketing, PR & communications industry.
As agency consultants to in-house leads, the consultants that support her have led and shaped business of all sizes; from start-ups to some of the world's leading brands.